Online Qual vs. Face-to-Face: Why Some Marketing Researchers Continue to Opt for F2F?

Online Qual vs. Face-to-Face: Why Some Marketing Researchers Continue to Opt for F2F?

There’s a steady rise in social media. A spread of high-speed internet. And, almost everyone uses some form of digital communication. But in spite of all that, a study has shown that only 6% of all qualitative research was conducted online last year.

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