Problems We Solve

Consumer Marketing Research

Solving Brand Issues. Finding Business Opportunities.

As former brand marketers and ad agency planners, RealityCheck consultants understand that more than ever clients need real solutions to their most pressing business challenges and issues. Throughout the marketing cycle there are many opportunities to go deeper and uncover ideas that make a real difference.

FINDING THE CORE TENSIONS YOUR BRAND CAN SOLVE

Your target has a number of tensions in his or her life. You can’t solve all of them but what are the big underlying tensions that you may be able to solve in your own way?  Identify core tensions and then build your brand story as a way to solve them.

BRAND ARCHITECTURE DEVELOPMENT

Creating or optimizing your brand architecture…defining its essence, persona and distinct characteristics.  You may be starting from scratch or just need an architectural tune-up.

PRE-SEGMENTATION HYPOTHESES AND VOCABULARY

Gaining a more in-depth understanding of your category’s attitudes, behaviors, the role of your product, key identity drivers and relationship cues.  Optimize the value of your segmentation before it starts.

POST-SEGMENTATION PORTRAITS, CORE MOTIVATIONS AND ATTUNEMENT

You’ve done the quantitative analyses and established your segments. Now bring them to life in a way that your organization can embrace and turn into a strategic roadmap for your business. Use our Segmentation AttunementTM Workshop to create a deeper, more empathic connection between your brand team and your consumer segments.

DISCOVERING SEGMENT AND NEED STATE OPPORTUNITY AREAS

What are the core emotional drivers that can be found within segments and need states that can represent distinct brand portfolio opportunities?

OPTIMIZING POSITIONING OR NEW PRODUCT CONCEPTS

So you’ve done all the upfront work to get to concepts…now what?  It’s time to find the core motivating idea within your positioning or new product concept?  What is the most compelling language?  How do people take these ideas into their lives and connect with them and what difference will that make for your brand?

OPTIMIZING BRAND MESSAGING PLATFORMS

What is the best platform for all of your brand messaging and how can it be better? Identify the power of your media-agnostic ideas that can form the basis for your next campaign.

EVALUATING MESSAGING EXECUTIONS

What is being communicated and how relevant is your message to your target’s life?  Do they really take it in or just let it fly by?  How does your story fit into the narrative of their life?  Does it make a motivating human connection?

UNDERSTANDING THE USER EXPERIENCE

How do people use your brand or competitive brands…or a new product idea you’ve just dreamed up?  What are the benefits and barriers related to usage, routines and life in general?

MAPPING THE SHOPPER JOURNEY

What is the true path to purchase for your customer?  How are they different as a “shopper” than as a “consumer?”  What are the key cues and clues along the way and how can you disrupt their routine in your favor?

UNDERSTANDING SHOPPER MINDSET

What are the various shopper mindsets that are in play in your category?  How can you employ specific strategies to tap into those various mindsets?

EXPLORING WHITE SPACE OPPORTUNITIES

Now you know who your brand is and how it’s distinct…so what else is out there?  Are there opportunities for you to grow and expand…or maybe come up with a new brand that take advantage of unmet needs out there floating in the white space?  Wouldn’t it be nice to identify those opportunities and how you could possibly connect to them?

The Advantage of Being Human in a Consumer World