Who We Are

MEET THE TEAM:

CHRISTY MCCORMICK

Field Research Director

My experience:

I have over 12 years of experience in market research project management. Prior to joining the RealityCheck team, I worked as a senior field supervisor at C+R Research before becoming the Director of Fieldwork Network, a multi-city market research project management group. I have worked with a wide array of clients and have experience in a broad range of methodologies.

Categories I’ve worked in:

  • Pet food and care
  • Consumer packaged goods
  • Financial services
  • Retail
  • Entertainment and media
  • Restaurants and food service
  • Telecommunications
  • Beer/wine and spirits
  • Personal care
  • Healthcare

My approach to fieldwork research:

I work to create partnerships with clients and field vendors alike based upon a mutual desire to get the job done right. Then, with a strong attention to detail and a commitment to quality, I smoothly handle all field aspects of a project and add value along the way.

The best insight I ever uncovered:

As with the rest of life, much of this industry is all about relationships. Knowing how a client thinks and anticipating their needs (including their favorite back room snack or Starbucks order) does matter.

What I’ve learned from working in the field:

God is in the details.

What a client can expect from me:

Hard work from start to finish, ensuring a successful research experience¾with a smile.

When I’m not doing research, I’m…

Chasing after my two spirited daughters, valiantly attempting to be a decent cook (but mostly failing), reading, snuggling with my rescue dog, and trying to sneak in a few date nights with my husband.