Brand Positioning: Why Iconic Brands Decline and What Can Be Done to Reverse It

Brand Positioning: Why Iconic Brands Decline and What Can Be Done to Reverse It

  Iconic brands are often in decline for one simple reason…they have lost their contextual meaning because people have changed but the brand has not changed with them.  People have evolved their story but the brand continues to tell its story in the same way with the same message and/or the same voice it has […]

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