Market Research: 3 Guidelines to Deep Insights with Online Qual
At RealityCheck, we’ve been doing online qualitative research for 15 years. We built our first online platform in 2005 and have since run hundreds of studies with thousands of respondents for Fortune 500 brands.
As more and more brands take their qualitative research online over the next few months, we thought it was a good time to share some things we’ve learned about the right way to do online qualitative to generate deep insights.
Here are three pieces of advice for brand insights managers and directors for conducting successful online qual projects…
Online Qual vs. Face-to-Face: Why it is Time for Market Researchers to Go Online.
There’s a steady rise in social media. A spread of high-speed internet. And, almost everyone uses some form of digital communication. But in spite of all that, a study has shown that only 6% of all qualitative research was conducted online last year.
The use of social media is pervasive. There’s an almost universal penetration of high-speed internet. And almost all consumers have access to some form of digital communication. But in spite of all that, studies still show that only a small percentage of qualitative research projects are conducted online.
Market Research: Applying Human Insights for Strategy Development
Agile. Agile. Agile. This is a word frequently spoken by insight professionals and marketers these days. They usually only say it once but it has become the “location” of our lexicon. And the need for it is real. Faster to market. No time. Less budget. Research that is quickly and clearly actionable. Companies and brands are getting squeezed and new ways of gaining insights more quickly are entering the market every day.
Consumer Research Methods: Attunement & Empathic Listening (video)
Jim White, Founding Partner and Human Insights Strategist at qualitative market research firm company RealityCheck Consulting, on the role empathic listening and Attunement play in conducting market research for deeper consumer insights. RealityCheck Is More Than A Market Research Firm. We’re a global partnership of experienced creative facilitators, strategic conceptual analysts, and storytellers who believe […]
Agile Market Research Methods: Using Online Qualitative for Deeper Insights (video)
Jim White, Human Insights Strategist at Market Research firm RealityCheck, on the advantages of using Online Qual for agile consumer and B2B research studies. RealityCheck Is More Than A Market Research Firm. We’re a global partnership of experienced creative facilitators, strategic conceptual analysts, and storytellers who believe in the power of human insight to make […]
Market Research Methods for Concept Testing & Optimization (video)
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to concept testing and optimization for consumer research. By revealing the language and imagery in your positioning, messaging or new product concepts that are most meaningful to people and have the most potential to express your brand’s […]
Our Market Research Insights Methods (video)
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX). Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate […]
Market Research Methods for Strategy Development (video)
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to brand strategy development. By gaining a deep and actionable understanding of segments, users and other groups of human beings to develop the conceptual springboards that will inspire brand strategy, messaging strategy and product innovation, you can make more […]
Human Experience Insights vs. Consumer Experience Insights for Qualitative Market Research (video)
Jim White, Human Insights Strategist at Market Research firm RealityCheck, on the difference between Human Experience Insights and Consumer Experience Insights for qualitative market research. RealityCheck Is More Than A Market Research Firm. We’re a global partnership of experienced creative facilitators, strategic conceptual analysts, and storytellers who believe in the power of human insight to […]